That is because without these fantastic slogans and catchy phrases you wont see the importance of buying the product...
Have you ever wanted to buy something because the song that goes with it is nice and funny and it has a catchy slogan that is stuck to your head? Well, that's what we call persuasive language and there are many persuasive language techniq
ues that apply to the ad you love so much...The different language techniques are called:
1. Bandwagon: A persuasive that uses other people's perspective and giving the message to you saying that everyone uses this product then why not you also? A bandwagon tells you to buy the product if you don't want to be left out of the group and also gives the message that you would become an outcast or a slow paced from others if you don't buy the product...an example is this ad on the right showing a women advertising for a perfume called "versense", and below of the perfumes name entitled, its written and giving an example that most women use 'this' specific perfume so why don't 'you'? (refers to the reader)
2. Testimonial: A testimonial is using a famous persons' words to persuade or convince somebody of something or to buy something. Why is a testimonial helpful and why use celebrities to advertise? That is because using a celebrity to advertise in an advertisement or a dialogue helps people sell out things faster once the ad for the product is published...for example, everyone loves Michael Jackson; he is a great singer and he convinced many people to buy these lovely Nike shoes and people bought em', just because the king of pop asked them to...
that is why having a celebrity as a advertiser can be very helpful; but very costly indeed...
3. Transfer: A transfer ad is when people use the names or the pictures of famous people, not quotations...this shows that when a pe
rson sees the product, he/she also sees the famous person representing the product which indeed makes the person who just might buy that certain product feel special; for example, an example of a celebrity can be Avril Lavigne.. a singer wh0 sometimes advertises for perfumes like black star, that inspired many people to but the product because they like or are fans of Avril Lavigne who is supposedly targeting teenager girls or even women as her target audience...
4. Repetition: A repetition is when the products' name is repeated at least four time; for further explanation, the people who want to advertise the product are trying to persuade the viewer to look forward to seeking this product and always reminded them that it's a must to buy the product and give crazy reason like ''your wife wants wine'' which repeats the W's in the advertisement....
5. Emotional words: The emotional words used in advertisements are for feeling strongly about a certain subject or anything that the ad is promoting you to believe strongly about something for example children who don't have parents or famine families... this ad is an example of a child advertisement targeting adults or vunerable people...
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