Sunday, October 3, 2010

Advertisements about Perfume and Deodorants


Perfume and Deodorant Ads

So, basically, we have been learning about Perfume and Deodorant advertisements in which we have been taught that most of the advertisements appeal to sex interest, appeal to people to conform or belong or appeal to people's desire to escape/fantasy.
Like, for example, this advertisement basically shows the targeted audience that are for girls who have a girly pink fetish; and the name of the perfume that is written in a cursive font and also shows that the name of the perfume, "Vivid Fragrance" shows how clear the message is and how the smell had a vivid imagery and showing flowers that kind of represents the beauty and the feeling of feeling pretty wearing the perfume.

Perfume ads such as these give out a fancy taste showing sex interest and appeal to self indulge and escape to fantasy, along with the appeal to people's desire to conform or belong. Like, for example the perfume ad by the production based on the movie "Twilight"; it shows how celebrities or famous movies with famous celebrities can make people want to buy things because the brand spirit indicates that the "Twilight series" make the perfume appealing to sex interest because the movie itself is a love movie with delicious responses and the movie itself is also a desire to escape/fantasy appeal showing that the perfume also makes real life seem fictional.







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